EARN EVERY SHIFT NEON
/ TEE
// THE STORY
In this game, nothing is given. Earn Every Shift is for those who grind in the shadows and light up the ice when it matters. Featuring high-voltage neon purple energy against an absolute matte black canvas. This is pure midnight grit for the players who treat every second on the ice as a battle. No shortcuts, just hard work.
// THE DESIGN DNA
Typography: Massive, dominant, and aggressive. The jagged brush lettering screams "EARN EVERY" in stark ice-white, grounded by a high-voltage, glowing electric purple "SHIFT".
The Motion: A fragmentary, glowing snapshot of nocturnal intensity—only a heavily obscured hockey element radiating electric purple and ice-blue energy against the void. Zero rigid borders, dissolving perfectly into spray and dust.
The Attitude: Clean, modern streetwear aesthetic with zero corporate clutter. High voltage, pure midnight grit.
// TECH SPECS
- Material: 100% premium combed ring-spun cotton (solid colors) with an ultra-soft feel and heavy structure. Charcoal Heather and Carbon Grey feature a 60/40 cotton-polyester blend engineered for an authentic, broken-in feel right off the rack.
- Fabric Weight: 6.5 oz/yd² (220 g/m²) — heavyweight streetwear standard designed to hold its razor-sharp silhouette shift after shift.
- Yarn Diameter: 20 singles for a dense, high-voltage durability and premium structure.
- Fit: Relaxed streetwear fit with side-seamed construction built for unhindered, aggressive movement.
- Collar & Finish: 1″ × 1″ ribbed lycra collar with single-needle edgestitch, engineered to resist stretching under pressure.
- Print: High-voltage breathable screen print featuring raw distress, spray textures, and cracked ice details. Zero plastic buildup, pure neon attitude.
No bench. All heart. Own your shift.